Job Description

For which tasks (responsibilities)?

• Working with the product and communications teams to develop and execute strategic email marketing plans and strategies

• Identifying target segments, defining campaign goals and determining optimal frequency and timing of sending emails

• Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations

• Collaborating with cross-functional teams, including design, content and analytics, to align email marketing efforts with broader marketing initiatives

Your tasks:

• Develop and execute end-to-end email marketing campaigns, from conceptualisation to delivery and analysis

• Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action

• Segment and manage email lists, ensuring accurate targeting and personalised communication based on customer demographics, preferences and behaviour

• Identifying opportunities for email optimisation and implementing A/B testing to analyse performance metrics to optimise campaign effectiveness and engagement rates

• Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click through rates, conversions and ROI

• Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement

What kind of professional are we looking for?

• A bachelor’s degree in marketing, communications or a related field

• 2+ years of experience as an email marketer or a marketing role

• Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance

• Proficiency in email marketing platforms such as Mailchimp

• Proficiency in data analysis and reporting using tools

• Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights

• Creative thinking and the ability to develop engaging email content

• Strong attention to detail and organizational skills

Why do we enjoy working here?

• Opportunity to work for ZiMAD, a US company with a diverse portfolio of global free-to-play (F2P) projects with a multi-million monthly user base

• Flexible working schedule

• Remote job

• Vacation days

• Competitive salary

• Healthcare insurance after completing the probation period

• Bonuses based on the results of work

• Paid conferences, training (including language courses), and workshops

• Participation in charity projects

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